For entrepreneurs in the toy business, the prospect of importing toys from China holds immense potential for improving profit margins. However, the challenge lies in identifying original and authentic toy manufacturers in China. This comprehensive guide aims to assist you in navigating this intricate landscape, providing practical solutions and unveiling the unique strengths of Chinese toy manufacturers.

The Unique Strengths of Toy Manufacturers in China:

  1. Unrivaled Manufacturing Capacity: China boasts the world’s No.1 toy manufacturing capacity, contributing to approximately 70% of the global toy manufacturing volume. This positions China as the epicenter of the toy manufacturing world.
  2. Abundant Labor Resources and Cost Efficiency: With an expansive population, China enjoys an abundance of labor resources, leading to lower labor costs. This results in a more competitive average wholesale price for toys.
  3. Highly Developed Industrial Chain and Clusters: Concentrated in regions such as Guangzhou, Jiangsu, and Zhejiang, the toy manufacturing industry benefits from well-established industrial chains. Guangdong Province, in particular, stands out for its significant scale in toy manufacturing and exporting.
  4. High-Tech Industrial Environment: The integration of internet technologies has propelled Chinese toy manufacturing into a high-tech era. Cloud upgrades, Bluetooth modules, and chip technology have enhanced the features of Chinese toys, making them more intelligent, interactive, and educational.
  5. Robust Logistics Support: China’s toy industry enjoys robust and reliable logistics support. Manufacturers are well-versed in the export processes, facilitated by domestic logistics providers and international freight forwarders.

Search for China Toy Manufacturers / Supplier through Online Channels:

1. Alibaba:, the largest B2B wholesale platform globally, is a go-to resource. However, caution is advised as not all suppliers are original manufacturers. Distinguishing between genuine manufacturers and trade companies is crucial.

2. AliExpress and DHgate:

These platforms, also operated by Alibaba Group, cater to retail and small wholesale orders. Ideal for smaller quantities, but note that shipping methods may be geared towards international express due to minimal order quantities.


For a hassle-free experience, consider engaging a sourcing agent like Axesourcing. With comprehensive manufacturer resources, sourcing agents provide access to competitive wholesale prices.

For numerous inexperienced importers, navigating through procedures such as searching for manufacturers, dealing with overseas shipping, and managing customs can become quite challenging and perplexing. Nonetheless, liberating yourself from these arduous tasks is achievable by engaging the services of a sourcing agent. This strategic decision empowers you to eliminate the cumbersome aspects and instead tap into their incredibly extensive manufacturer resources, securing wholesale prices that are highly competitive.

Axesourcing stands out as not only one of the most reputable sourcing agents online but also as a premier player in the sourcing landscape in China. Since the year 2017, Axesourcing has played a pivotal role in assisting a myriad of importers in transforming their business visions into reality. Given the current unique circumstances in international trading, leaning on Axesourcing emerges as an exceptionally wise choice, offering a pathway to operate a toy business without the encumbrance of hassles.


An older B2B marketplace than Alibaba, has stricter entry standards and higher MOQ. It is a viable option for large orders from big manufacturers or trading companies.

Visit China’s Toy Manufacturing Clusters:

  1. Chenghai in Shantou City, Guangdong Province – World’s Capital of Toys: Ideal for large-scale purchases, Chenghai specializes in various toy categories, including Chinese baby toys, plastic toys, electronic toys, and high-tech toys.
  2. Yiwu – The Biggest Small Commodities Distribution Center in The World: Yiwu is known for low-value toys like kids’ DIY craft toys. It offers a wide array of toy categories, making it suitable for those seeking diverse options.
  3. Yangzhou/Qingdao – Plush and Stuffed Toys Manufacturing: Plush and stuffed toy manufacturers are concentrated in Jiangxi Province, with a growing presence in Yangzhou and Qingdao.
  4. Yongjia, Zhejiang Province – China’s Capital of Educational and Playground Toys for Kids: Yongjia, specifically Qiaoxia town, is a hub for educational and playground toy production. When sourcing online, focus on suppliers from Wenzhou City.
  5. Yunhe, Lishui – City of Wooden Toys: Yunhe specializes in wooden toys, and while it offers a range of large manufacturers, customization may be challenging for smaller order quantities.

Attend Chinese Toy Trade Shows:

  1. Yiwu Expo: Held annually in Yiwu, this expo is a major platform for small and low-value toys, attracting thousands of buyers worldwide.
  2. Toy & Edu China: The largest toy show in South China, this fair focuses on toys and educational games, providing access to industry leaders and emerging brands.
  3. Beijing International Kindergarten Supplies Fair: Featuring educational toys and playground equipment, this fair is essential for those seeking suppliers for blocks, puzzles, and board games for young children.
  4. Hong Kong Toy & Games Fair: A long-standing export-oriented toy exhibition, this fair covers a diverse range of toy categories and attracts buyers from around the world.
  5. Shantou (Chenghai) International Toys & Gift Fair: Hosted in Chenghai, this fair brings together thousands of toy manufacturers, making it an ideal platform for finding capable suppliers.


Navigating the world of Chinese toy manufacturing requires a strategic approach, leveraging online channels, exploring manufacturing clusters, and actively participating in trade shows. By understanding the unique strengths of Chinese toy manufacturers and adopting the right sourcing strategies, businesses can establish fruitful partnerships, ensuring the success of their toy ventures.