Delving into the realm of private labeling can be a game-changer. In our recent collaborations with Amazon business owners venturing into importing goods from China, a prevalent trend emerged—meticulously crafting their brand image through private labeling. While the advantages of private labeling are widely discussed, there’s a notable gap in practical insights on the “how” and “costs” associated with private labeling products from China.

In light of our experiences aiding these Amazon sellers in diverse product categories, we’ve compiled 11 key solutions for seamlessly incorporating your label/logo onto products. This article unveils a comprehensive guide, shedding light on various methods, costs, and considerations involved in private labeling your products.

Understanding the Essence of Private Labeling

Before delving into the intricacies, it’s crucial to grasp the essence of private labeling. Essentially, private labeling involves imprinting your logo or pattern on products manufactured by a third-party or contract manufacturer, allowing them to be sold under your brand. This distinctive mark not only signifies the seller but also plays a pivotal role in fostering customer loyalty. If you’re eyeing a business that involves importing from China and selling on prominent online platforms like Amazon, private labeling offers a straightforward yet effective strategy. By identifying a niche with limited competitors, selecting quality items from China, affixing a private label, and marketing the product under your brand, you set the stage for a flourishing venture.

Adding Your Private Label: Unveiling 11 Solutions

To navigate the private labeling landscape effectively, it’s essential to explore various solutions for adding your label to both products and packaging. Our team, well-versed in handling diverse products for clients, has distilled 11 common solutions for private labeling, catering to different materials and products. The left side of the spectrum addresses solutions for adding logos directly to the product, while the right side explores innovative ideas for incorporating private labels into product packaging.

Screen Printing (or Silk Screen):

An extensively used method applicable to various materials, especially cost-effective for quantities exceeding 500 units. Costs involve creating a printing plate (around $60) and a labor fee for printing (approximately $0.02/product).

Thermal Transfer:

Ideal for intricate patterns with gradient colors, thermal transfer suits materials like ABS, PE, PP, EVA, leather, stainless steel, wood, and glass. Costs may range from $100 for creating a printing plate to $0.04 for a 7x7cm size gradient color logo.

Laser Printing / Engraving:

Providing a high-quality appearance, laser printing is versatile and requires no substantial minimum order quantity (MOQ). Costs may range from $0.01 to $0.15 per unit, depending on quantity and size.


This solution integrates your private label into the product mold, offering a natural and high-quality look. While there’s no additional cost for making the molding label, charges for changing or creating molds vary based on the product.

Machine Embroidery:

Suited for cloth items, embroidery presents a durable and high-level appearance. Costs range from $0.2 for direct embroidery on a product to $0.12 for creating embroidered patches.

Woven Label:

Applied to fabric-based products, woven labels are sewn at the edge for a sophisticated look. Costs vary based on size and quantities, with a 3x4cm size woven label costing around $0.1.

Sticker Label:

A simple, cost-effective, and widely used solution, sticker labels offer versatility. MOQs typically start at $40 to $50 for one design.

Paper Cardboard:

A budget-friendly option for packaging, especially for low-cost items. Costs are approximately $0.03/pc for paper cardboard.

Hang Tag:

Economical and applied to various categories like apparels, toys, and fashion jewelry. Hang tags are typically made of ivory cardboard or kraft, with costs varying based on material and size.

Printed Poly Bag:

Primarily a packaging method, printed poly bags are simple for large quantity goods. Printing plate costs around $80/color, with manufacturers usually demanding high MOQs.

Customized Box:

The most expensive solution but suitable for almost all products. Customized boxes add extra value and can justify a higher selling price.

In Conclusion

Private labeling presents a powerful strategy for distinguishing your products in the market. By carefully considering these 11 solutions, understanding their costs, and tailoring your approach to the specific requirements of your products, you can embark on a private labeling journey that enhances your brand visibility and customer loyalty. Whether you’re in the realm of e-commerce, considering Amazon as your platform, or exploring diverse product categories, these insights provide a roadmap for navigating the private labeling landscape effectively.

If you seek further guidance or assistance in sourcing and customizing products from China, don’t hesitate to reach out to Axesourcing—your partner in seamless international trade endeavors.